Job openings for Performance Marketing Manager in Thane

Job Title: Assistant Manager / Sr. Executive - Performance marketing
Location: Thane
Experience: 5 + years in Performance Marketing
Job Summary:
We are looking for a Performance Marketing Manager with a strong track record in driving business
growth through Google Ads, Meta Ads, content strategy, agency management, and budget
optimization. The ideal candidate should be data -driven, strategic, and experienced in planning,
executing, and optimizing paid media campaigns to maximize ROI.
Key Responsibilities:
• Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing
campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions
while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
• Content Planning & Management: Collaborate with content and creative teams to align ad
creatives, messaging, and landing pages for maximum impact.
• Data Analysis & Performance Tracking: Monitor campaign performance, analyse key
metrics, and generate insights to improve targeting, bidding strategies, and overall
effectiveness.
• A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing
pages to enhance conversion rates.
• SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and
customer segmentation to drive engagement and sales.
• Agency & Vendor Management: Oversee external agencies, freelancers, and partners to
execute and optimize paid media strategies.
• Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and
emerging digital marketing opportunities.
Key Requirements:
• 8+ years of experience in performance marketing, paid media, and digital advertising.
• Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other
performance marketing channels.
• Strong expertise in budget management, bid strategy, and campaign optimization.
• Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
• Understanding of SEO, landing page optimization, and content marketing.
• Ability to analyse data-driven insights and translate them into actionable marketing
strategies.
• Experience in agency/vendor management and working with creative teams.
• Strong problem -solving skills and the ability to thrive in a fast-paced environment.
Preferred Skills:
• Experience in healthcare, wellness, or e-commerce industries is a plus.
• Knowledge of CRM, email marketing, and automation tools to enhance campaign
performance.
• Familiarity with programmatic advertising and affiliate marketing.
Compensation: Competitive, based on experience.
If you’re a results-driven marketer who thrives on optimizing campaigns and scaling businesses,
we’d love to hear from you!